Seven 1.6m sledges or 'pulks' can be adorned with sponsors logos, as well as the obvious opportunity for equipment to be seen to be in use in a very extreme environment.

Extensive national media coverage is expected, with national television and radio stations already expressing an interest in being involved in the venture. A member of the team is allocated to the job of raising media interest as their main activity. The team would be happy to wear sponsored clothing showing logos during interviews and photo-shoots. It is anticipated that footage of the training and expedition will be sold for the purposes of a television documentary after the end of the trip, providing further exposure for sponsors.

Find out what sponsorship opportunities are still available for your organisation